The Business of Healthcare
Editorial + Digital
Precision heart care is better business.
We developed and designed a data-driven editorial report and marketing campaign to educate complex—and often competing—healthcare audiences around a shared challenge: the growing economic and regulatory pressure to reduce costs and improve outcomes across the care continuum. No specialty is immune to this shift, and the need for scalable, evidence-based solutions has never been greater. At the center of our campaign was Cleerly’s AI-enabled CCTA analysis, positioned as a transformative tool that empowers providers to detect and manage coronary artery disease (CAD) based on its root causes—not symptoms. Through personalized care planning, measurable disease tracking, and reduced reliance on costly invasive procedures, Cleerly supports the move toward value-based care while enhancing both clinical and financial outcomes. The campaign made the case for precision heart care as a powerful lever in navigating the business of healthcare—where better care and smarter economics must go hand in hand.
Categories
Creative direction
Art direction
Digital campaign
Credits
Creative & art direction:
Brandon Russell
Design production:
Brandon Russell
Adrian Valderama
Alessia Pechios
Dynamic content for complex audience segments.
As the central digital hub for the campaign, the landing page was designed to do more than host content—it served as a dynamic lead-generation engine. By implementing UTM parameters, we were able to deliver tailored messaging and content experiences to distinct healthcare audience segments, each with unique clinical and operational priorities. This personalization strategy allowed us to speak directly to the complex needs of each group, increasing relevance, engagement, and conversion. The page unified campaign assets, showcased Cleerly’s value proposition, and ensured a seamless user journey from targeted outreach to meaningful interaction—turning traffic into qualified interest with precision and purpose.
