Cleerly Care Pathway
Editorial + Film + Digital
Transforming heart health through a personalized approach.
To introduce the Cleerly Care Pathway—a groundbreaking AI–enabled methodology for diagnosing and managing heart disease—we developed a comprehensive 360° campaign that positioned the brand as a leader in precision cardiovascular care. This initiative included the creation of a flagship editorial report that articulated the science and clinical rationale behind the approach. In collaboration with medical experts and strategic stakeholders, we distilled complex content into accessible, authoritative storytelling designed to build awareness and drive adoption among providers, payors, and health systems.
To support the report, we produced a companion film series, a dedicated campaign landing page, and a full suite of digital and social assets. Together, these assets brought the Cleerly Care Pathway to life as a powerful alternative to outdated, reactive models—reframing cardiovascular care around proactive, evidence-based disease detection and management.
Categories
Positioning
Naming system
Creative direction
Art direction
Story development
Production
Post-production
360 campaign
Credits
Creative + art direction:
Brandon Russell
Design production:
Brandon Russell
Director:
Brandon Russell
Producer:
BB Schmid
Cinematography:
Tyler Weisz
Post-production:
Brandon Russell
The Cardiac Beat
The companion film series was developed as a collection of episodic, conversation-driven narratives that brought the Cleerly Care Pathway to life through authentic dialogue and compelling storytelling. Each episode was part of a long-form, candid conversation between Cleerly’s Founder & CEO and a leading industry expert, framed around key clinical and technological themes. These discussions were interwoven with dynamic motion graphics that visually reinforced key takeaways.
Strategically crafted to maximize reach and efficiency, the series was produced in a format that could be repurposed as both video and podcast content—enabling audiences to engage on the platform that best suited their preferences. This dual-format approach delivered two high-value content products for little more than the cost of one, significantly expanding the campaign’s storytelling footprint while maintaining budget discipline. The result was a content series that felt both credible and human—designed to educate, inspire, and advance the conversation around proactive cardiovascular care.
Crafting a digital hub for impact.
A landing page served as the campaign’s centralized digital hub—bringing together the full suite of content, including the educational editorial report, film series, and core messaging, into a cohesive and accessible experience. Designed with both form and function in mind, the page featured a modern visual identity complemented by advanced interactive elements that reflected the Cleerly Care Pathway’s innovative approach to cardiovascular care. The creative direction ensured visual and thematic consistency across the campaign while establishing a distinctive brand presence—setting Cleerly apart from traditional healthcare communications and reinforcing its forward-thinking positioning.
Tailored social and digital content then extended the page’s reach, driving traffic from key professional channels and converting interest into meaningful engagement across audiences.
