WNGMRK

R&D + Strategy + Brand + Print

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Pioneering bespoke wingsuit and parachute container designs.

Driven by a passion for both human flight and visual design, I set out to pioneer the use of custom-printed graphic fabrics in airsports—specifically for wingsuits and parachute containers. Through extensive trial and error, I became obsessed with sourcing advanced materials and perfecting print techniques that could meet the rigorous structural and safety demands of flight. This hands-on process involved flying with unproven fabrics, continuous iteration, and close collaboration with manufacturers to ensure uncompromising performance. The result is a breakthrough offering: the highest-quality printed fabrics in the industry, empowering airsports brands to deliver fully customized, visually striking gear without sacrificing safety or reliability.

Categories

Strategy
Positioning
Identity
Voice
Branding
Creative Direction
Art Direction
Messaging

Credits

Owner:
Brandon Russell

Creative + art direction:
Brandon Russell

Design production:
Brandon Russell

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BMW #BORNELECTRIC

A jump into the unknown. The point of no return. Wingsuit pilot Peter Salzmann does what no other human has ever done before, and sets a new level for flying. After three years of intensive research and countless tests in partnership with BMW i, a dream is coming true at last.

Salzmann, wingsuit pilot and flying pioneer, is gliding above a blue sky, launching his electrified wingsuit into open air as the first human ever to do so — and breaking the boundaries of human flight forever.

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BMW – Ultimate Journey to the Ryder Cup

Celebrate the arrival of the Ryder Cup in an unexpected way as Peter Salzmann takes flight to hand-deliver the tournament’s prestigious trophy. Gliding into Whistling Straits with his electric BMW wingsuit, Peter then completes his Ultimate Journey to the course in the All-New, All-Electric BMW iX

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Wings that left a mark on the skies.

Releasing this offering to the human flight community has been one of the most rewarding experiences of my life. Seeing hundreds of custom designs take flight—each one tailored to reflect a pilot’s unique personality and style—has been a true celebration of creativity and the spirit of flight. From bold graphics to subtle storytelling, every design is now soaring through skies around the world, carried by athletes, adventurers, and dreamers alike. Contributing even a small piece to the visual and cultural history of human flight is an incredible honor—and a reminder that when passion and purpose align, the sky really isn’t the limit.

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